Strategic Analysis for Philip Morris

Mehmet Burkay 251311001 STRATEGIC ANALYSIS FOR PHILIP MORRIS *PEST ANALYSIS - Political and Legal Forces • The laws regulated by the governments opposing the cigarette companies and cigarette notices, since future 90s. • Increasing tax rates on cigarettes chiefly in U. S. and Western Europe • The barriers opposing beyond producers in china, korea, taiwan, japan - Economic Forces • Increasing buying influence of the consumers in developing countries • Incremental costs of opinion communicateing strategies • Compensation expenditures • Shrinking old communicates in familiar countries Growing new communicates in developing countries - Political Forces • Developing political awereness opposing detriment of cigarette • Campaigns opposing cigarette - Technological Forces • Researches on reinaver for cancer • Decreasing costs due to the developments of new Technologies • Comprising new notice methods through internet * SWOT ANALYIS - Strengths • Company’s impetuous financial budget • Well disclosed brands in cigarette communicate • Prestigious picture of Marlboro • Successful partners in strange communicates • Impetuous dispensation channels • Essential municipal humanization - Weaknesses • Inadequate comunication delay generally-known Opportunities • Growing new communicates in developing countries • Befoulment to use brands in incongruous sectors • Merging or forming strategic alliances delay national corporations in strange communicates - Threats • Aggressive communicateing campaigns of competitors • Political campaigns opposing cigarette • Legal barriers opposing cigarette decrement and notices • Increasing prices in unroving issues • Deaths due to cigarette • Probable compensations * Industry and Competitor Analysis • Potential Entrants: low First siege costs are truly exalted and communicates are truly dominated by hale firms Bargaining Influence of Suppliers: average In numerous countries aver is the supplier of tobacco and prices are defined by avers • Bargaining Influence of Buyers: low Cigarette consumers accept no befoulment to transaction on prices • Other Stakeholders’ Power: exalted Governments accept very impetuous influence to devote ratify on cigarette firms and cigarette communicate. • Threats of Represent Products: low Cigarette is self-possessed to strain and use. There is so no earnest issue that can represent cigarette • Competition in Industry: exalted There are numerous firms activating in industry