External link to Choosing the Media and Strategies That Best Fit Your Brand

Choosing the Media and Strategies That Best Fit Your Brand

The following excerpt is from Karen Tiber Leland’s book . Buy it now from | | Putting together a media plan begins with getting the lay of the land, so you can begin to weed out the strategies that aren’t a good fit and identify those that are. Here’s the minimum you need to know about each of the major tactical categories to make an […]

External link to Violence in the Media and its Effect on Adolescents

Violence in the Media and its Effect on Adolescents

From the beginning up to the late ninetieth century, the only type of mass media was literature. One of the notable changes around the twentieth and twentieth-first centuries has been the saturation of people daily lives by the mass media. In that environment, television, movies, videos, cell phones even computer have assumed central roles in people’s daily lives. According to Ana Homayoun, teens spend around […]

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