The communication between the people within an organization with the intention of carrying out business activities can be defined as business communication. This type of communication is not only internal but it also includes communication used for promoting the organization and its products or services. Business communication also deals with legal matters as well as conveying information between a business and its supply chain. Notably, this communication takes various forms that include verbal, oral or written communication.
The success of a business is dependent on the effective achievement of all the objectives of an organization. Moreover, for an organization to achieve its efficiency, all the people in an organization (both within and without) must be able to relay their messages properly (“Definition of Business Communication” 2008).
Business communication is also described as the exchange of these ideas and understanding inside and outside the organization for the purpose of achieving the business goals. To ensure that there is proper business communication, an organization or business should implement all the available business communication tools. Business people should also pay attention to the ethics of business communication for its effectiveness. By ensuring that there is proper business communication by the use of the available business communication tools, an organization improves the morale and the bottom line of the business. In the current world, it’s extremely important to ensure that there is proper business communication for business success.
Business Communication and Daily Work Activities:
Being a key factor for the success of a business, business communication plays an important role in the day to day activities at work. The major role of business communication in day to day activities at work is to link the both the internal and external aspects of the organization. When the internal and external aspects of the organization are not working properly, the business cannot succeed. Basically, business communication ensures that the customers are well informed about the products and services of the business as well as ensuring that the organization’s staffs work in harmony to meet the customer’s needs. Therefore, business communication serves as a link between the organization and the outside world.Comprising of both the internal and external communication, business communication helps in managing daily work activities by
Creating a Better Work Atmosphere:
Effective business communication within an organization enhances a better work atmosphere. This safe and healthy work atmosphere is created by the healthy flow of communication between all the peer groups, subordinates and seniors of the organization. A healthy work atmosphere is important in the management of daily work activities.
Creating a Corporate Image:
Business communication also helps in the management of daily work activities by creating a corporate image of the organization. External communication undertaken by a corporate organization is helpful in creating a corporate distinctiveness for the business (Manohar n.d.). The creation of this corporate identity is largely dependent on every form of external communication that an organization uses to portray its products and services to the outside world.
This is the other way through which business communication helps in managing day to day activities at work. As a matter of fact, effective business communication translates into better understanding of an organization’s goals and objectives. This clear and better understanding of the corporate goals and objectives by the staffs result in increased productivity for the business.
Trends in Business Communication:
Due to today’s technological advancements, life is changing faster than envisioned. This technological change has also affected the trends in business communication. It’s now extremely important for an organization to employ various communication tools to ensure that there is effective business communication. For instance, business organizations are becoming paperless and the distances are reducing with each passing second (Kaur 2010). The trends in business communication have largely been dependent on the different communication tools of the day.
Previously, the trend in business communication involved conveying information through memos, business letters and so on. However, the current trends and standards of business communication have embraced today’s technological changes. The current trends in contemporary business communication includes the use of
Internet and Email:
This form of business communication has replaced all paper memos, minutes of meetings and all other official communication of yester years. Organizations are now using emails to convey their messages both internally and externally. This form of business communication delivers fast and soft-copy messages to the intended recipients.
This is the other current trend in business communication that is slowly developing. Teleconferencing includes the use of telephonic or video to convey messages and important information. However, teleconference nowadays requires that if there is a presenter speaking using the speaker, all the other attendants should put their phones on mute. This kind of business communication trend not only conveys instant messages to the recipients but it also enables the sender to receive immediate feedbacks.
The message type results of the current trends in business communication include both soft-copy (not in print form) and instant messages. Just like with any other communication, business communication should be courteous, precise, concise, influencing and persuasive in order to be effective. The technological advancements should also be properly for the benefit of the working environment. It is also imperative for everyone to know how to communicate with each other within the business fraternity and follow the current trends of business communication.
“Definition of Business Communication” (2008). River Plate Inc. Retrieved May 25, 2010, from
Kaur M. (2010, February 14). Business Communication Trends. Retrieved May 25, 2010, from
Manohar U. (n.d.). Effective Business Communication. Retrieved May 26, 2010, from
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